AOL KOL was designed to be an online destination for kids. The site hosted games, cartoons and networking opportunities for preteens. We wanted the advertising to be fun, silly and adventurous. We created an explorer who would travel to exotic, fanciful locations. He wore khaki shorts and a pith helmet and had a nose for adventure. The only thing that survived was his nose. And the adventure. We created a scratch 'n sniff print piece and online banners to share all the wonderful smells you'd find at Kids OnLine.