The Lexus You Never Expected
The first performance car from Lexus delivered all the luxury you would expect from a Lexus, and then added features you would never believe. All of a sudden, the brand had a new, darker side.
Traditional print spread
A stitched-in insert card showed off both sides of the car.
An acetate insert highlighted the expected and unexpected features of the car.
Outdoor – the sustainment campaign was more headline driven.