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The Lexus You Never Expected

The first performance car from Lexus delivered all the luxury you would expect from a Lexus, and then added features you would never believe. All of a sudden, the brand had a new, darker side.



Traditional print spread

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A stitched-in insert card showed off both sides of the car.

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An acetate insert highlighted the expected and unexpected features of the car.


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Outdoor – the sustainment campaign was more headline driven.


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