Make Every Second Count

When we care deeply about our personal and professional endeavors, we devote every moment of every day to what matters most.
We make every second count.

Scion encourages people to follow their passions. That is the inspiration behind the tagline "What Moves You". They have quietly supported artists, musicians and entrepreneurs by hosting concerts and gallery openings, and by assisting up and coming visionaries. We wanted to finally bring these efforts to the attention of the general public by letting these dedicated people tell their own stories.

We teamed with award-winning documentary filmmaker Doug Pray, gave five people handheld cameras and mounted cameras in their Scions to capture their everyday lives. Then we edited hours of raw footage to craft their stories. We created a print and broadcast campaign along with documentary shorts that lived online.