Scion iQ – Each billboard execution showed the microcar to its life-size dimensions.
adidas – FIFA World Cup 2006 Chalk Stencils
The Lexus You Never Expected
The first performance car from Lexus delivered all the luxury you would expect from a Lexus, and then added features you would never believe. All of a sudden, the brand had a new, darker side.
Traditional Print Spread
A stitched-in insert card showed off both sides of the car.
An acetate insert highlighted the expected and unexpected features of the car.
Outdoor – the sustainment campaign was more headline driven.
In 2006, AOL launched Be Red, a site for teens. Teens are the most wary of advertising, so we knew we had to tap into how they feel and express themselves. We used a set of easily relatable emoticons. We created wild postings and print insert door hangers along with banner ads and downloadable chat emoticons.
Wild Postings introduced urban youth to the eight characters.
Print ads came with door hanger inserts.
Emoticon plugins were made available at BERED.com.
This banner was loaded with 40 different headlines to keep the message delivery fresh.
AOL KOL was designed to be an online destination for kids. The site hosted games, cartoons and networking opportunities for preteens. We wanted the advertising to be fun, silly and adventurous. We created an explorer who would travel to exotic, fanciful locations. He wore khaki shorts and a pith helmet and had a nose for adventure. The only thing that survived was his nose. And the adventure. We created a scratch 'n sniff print piece and online banners to share all the wonderful smells you'd find at Kids OnLine.
Colorful interactive flash banners were made to capture the attention of pre-teens.
ExpressJet was founded on the idea that they would only fly to secondary markets to give business commuters better service with fewer stops. We ran National and Regional print, outdoor and radio campaigns.
Click the logos below to hear some of our radio spots.
ExpressJet – Magician
ExpressJet – Racecar Driver
Quicksilver – The Next Wave in Rash-Free Boardshorts – Illuminated Billboards
Scion – United by Individuality
Roll over image to see what happens when readers moved the pulltab
Scion – Pure Price
The One Show wanted people to become more aware of hybrid vehicles. We created outdoor advertising to reach audiences right at the pump. A microsite developed over a 24-hour production deadline called for the death of the conventional car. The site earned a merit recognition at the 2005 show.