The Amazing Mix
Lexus developed a campaign for the 2014 IS that used stark, high-fashion black and white imagery to show how the car helps drivers stand out of the pack. We adopted this visual style and made a sound and video board that showed off the new IS front and center. Users can press any key on the keyboard to change the visuals in the scene, make a mix and create their own custom audio/video mashup. Play the demo video or click the preview image to launch the site.