Square Card Launch – Role: Creative Director
In 2019, Square released the Square Card, which gave sellers instant access to their funds as soon as they made a sale. Sellers could keep business expenses separate from personal expenses, making accounting easier, and giving their business better chances of survival. And the cards could be personalized with a logo, sketch, or signature to create your own "signature story." This became an art directional element that ran through our entire campaign, from the launch film, to the web, and at every touchpoint in between. As a result, the campaign exceeded the product team's goals by 250%. Art Director: Andrea Stadelman. Copywriter: Erin Smith. Illustrator: Christopher DeLorenzo. Production House: Moving Colour.