Square Developer Awareness – Role: Creative Director
Square had finally made it so software developers could let clients take payments in person, online, and in-app. Most developers knew us for our in-person card reader, but we had to let them know there was more they could do with Square. We ran banners and video for social and YouTube, and designed our :30 and :06 pieces with the same opening and closing images so the videos could loop. We had 119% increase in unique prospect visitors to our product page, and 188% Google query volume for branded terms. The :06 videos did better on social, and the :15s were more successful on YouTube with a 93% completion rate.
Designer: Julio Sotomayor, Copywriter: Erin Smith, Motion House: First Person.