FR-S Heritage Campaign – Descended From Motorsport

With the development of the FR-S, Scion brought back a fun and exciting rear-wheel drive experience with power, balance and style. This model was inspired and modeled after many classic Toyota racers. Scion wanted to show each of these cars and also let audiences know what influences went into the FR-S. Scion shared this story in a print and online campaign, as well as an HTML-5 sidescrolling digital experience that told a full history of this thrilling sports car. We supported this campaign with a sustainment spot that showed off the car's incredible performance on the road.