Scion owners are a tight knit group of very different individuals. We used shots of different owners' cars and mixed them together in a pulltab print ad and broadcast campaign. We used the microsampling style of electronic music to complement many diverse vehicles coming together to create one beautiful work of art.

Roll over the image to see what happened when readers moved the pulltab.


Broadcast – We worked closely with the sound house to have music reflect the personality of each model