Square Restaurants Launch Campaign – Role: Copywriter
I was able to play a significant role in a wider team project when we launched the Square for Restaurants app and service. I was responsible for product overview videos, :15 cutdowns for social, print ads, direct mail, and sales collateral for larger restaurant sellers. I honed the messaging for each of the product's value props and made sure that it was kept consistent across all channels, working closely with one other writer and many designers. Our main message was that Square for Restaurants could help you run your restaurant faster, making your whole team a lot happier.
Creative Lead: Sean Conroy, Copywriter: Kae Yen Wong, Art Director: Emmett Dzieza, Designers: Andrea Stadelman, Julio Sotomayor, Nathan Godding, James Widegren, Steven Lin.