Square Terminal Global Launch – Role: Creative Director
Square Terminal was the first piece of Square hardware launched consecutively in multiple global regions (US, CA-ENG, CA-FR, UK, AU). We created videos, banners, social ads, DM, tutorials, and an email outreach campaign that all drove to our product landing page. We also developed sales materials to support enterprise-level customers. This was my first campaign as CD and I had to build a second creative team for the tutorial pieces because it was too much for any one team to handle in the time we had to go to market. Copywriter: Kae Yen Wong, Art Director: Andrea Stadelman, Tutorial Copywriter: Kari Keller.