The xD Release Series 1.0 – Hot Lava
Scion makes specially priced, customized release series of each of its models. The xD was painted in custom 'hot lava' orange. We showed the smoking hot rarity burning through newsprint, banners and a smoking mobile billboard loaded with street teams. It was a blast telling the fire marshal who pulled us over that yes, we were aware our truck was smoking and no, it was not actually on fire.